Cause marketing is a great way to build a strong reputation and strengthen your brand while driving positive outcomes in society. If you are a leader within your corporation, large or small, and would like to partner with the CAPC, contact us. A partnership with the CAPC generates positive public relations and marketing opportunities within your company, positioning you as a corporate leader within San Joaquin County in the fight against child abuse.
Matching gifts sound like a pretty straightforward idea, and they are! Matching gifts are a great way for individuals to maximize the donations they make to nonprofits. Companies that support matching gift programs will contribute to a nonprofit that an employee gives to, usually matching their donation at a 1:1 ratio. Nonprofits benefit from matching gift programs by receiving twice as many donations as they normally would.
Example: Susie, an employee, donates $500 to a nonprofit organization. After submitting a form to her HR department, Susie doubles her donation. The employer matched Susie’s donations at a 1:1 ratio, meaning that the nonprofit receives $1,000 instead of $500.
Fundraising matches are very similar to matching gifts. They provide nonprofits with a monetary donation after an employee has donated time or effort to the organization. When an employee participates in a walk-a-thon or other type of fundraising event, their employer may match the money they raise through sponsorships or other donations.
Example: Boeing provides non-profits with $100 for every walk, run, or bicycle event that their employee participates in.
Community grants are offered by corporations who wish to maximize the positive impact they make in their local community. Your company can create a grant to offer funding to the CAPC in alignment with your giving priorities.
Volunteer support programs allow nonprofit organizations to benefit from free products and services, while companies also get to feel a sense of philanthropic pride in knowing that they helped further a worthy cause.
Example: A computer company can donate product or service hours that the CAPC would normally pay for.
For employees who wish to effortlessly donate to a worthy cause, automatic payroll deductions are one of the easiest ways to regularly contribute to a nonprofit organization. The CAPC is partnered with United Way of San Joaquin to become a recipient of the United Way workplace campaigns. If your business is not currently involved with the United Way, please contact them to schedule a meeting to offer a payroll deduction program at your office or business.
Example: Katie’s company offers payroll deduction through the United Way. Katie gives just $10 a month (2 cups of coffee!) to the CAPC through United Way by checking the CAPC box upon enrollment. Katie’s company runs payroll twice a month so that’s a total of $240 going to the CAPC each year!
Most companies promote year-long giving, but some employers also encourage donations at certain times of the year. The most popular time for companies to promote employee giving is at the end of the year when individuals have a firmer grasp on how much money they can allocate for charitable contributions.
Example: Liberty Global fund raises money for men’s health during the month of November. In past years, over 400 employees have raised $75,000 in a single month. Liberty Global matched that month’s donation, doubling it to $150,000.